Welcome to The Department of Influence
The choice is yours
Advise & Assist
From $819.67 to $1,639+ per session.
Advise & Assist is your primary force multiplier.
Based on the Unconventional Warfare Framework.
These collaborations (can be in person if you’re in Austin) are à la carte and always available for you to book for yourself or your team.
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Sessions help you get the influence your work deserves with exclusive insider access to U.S. SOF PSYOP Strategy + Tactics through:
Influence Strategy and Operational Design
Narrative Development, Framing, Messaging, and Positioning
Counter-Positioning and Competitor Analysis
Organization Development and Transformation
Executive Coaching
Growth Hacking
Fundraising
Go to Market, BizOps, and Product/Project Management
Sessions are founded on Unconventional Warfare Doctrine. Because I work by, with, and through your team, they will be trained to own and execute the solution as their own (because it will be their own).
When you book a call, you’ll have the option to submit a form to prep me for your session.
The intake form lets me get spun up on the situation before we start, which means we can make the most out of our work together.
All calls include up to 150 seats per call. Just let me know how many people to expect with your intake form.
You’ll also get a lifetime membership to The Leaflet Drop.
If you’re not satisfied at the end of our collaboration, let me know and I’ll make it right.
Precision Influence
Custom pricing tailored to the mission.
You only pay if we achieve the objective.
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Precision Influence is a bespoke operations with a specific target and objective.
For founders looking for support on their next funding round, this service typically involves a percentage of the total amount raised (~2%).
If you’re looking to hire a specific person or fill a certain role with qualified personnel, this is for you.
Precision Influence might be the right approach if you’re struggling with internal transformation efforts.
You can apply for support with Precision Influence by Booking Your Free Diagnostic Call ($819 Value).
How will influence help me?
Influence will help you achieve compound growth by shaping how the market thinks and feels about your offer.
Stalled growth usually means the attitudes, values, perceptions, and beliefs that feed your business are failing.
No amount of AI automations or ad spend will fix that.
Influence targets the necessary cognitive conditions and the people who hold them with a deliberate strategy and an operational approach.
You’ll own compound growth that leads to, reduced Customer Acquisition Cost, and increased Lifetime Value from your customers.
What is Influence?
Influence achieves a desired behavior by shaping how the market thinks and feels about your offer.
When you shape what someone thinks and feels, you guide what they do.
For startups, organizations, and campaigns, that’s pretty powerful.
An Influence Strategy promises three things, at zero marginal cost:
Reducing your Customer Acquisition Cost
Increasing the Lifetime Value of your Customers
Achieving a Desired Behavior
Influence operations are a broader, more flexible set of strategies and tactics than traditional marketing. The practice is more like growth hacking PR, and tends to complement good marketing, rather than replacing it.
The approach starts with identifying the right desired behavior and the cognitive conditions driving it, then reverse engineers the exact targets, actions and messages to accomplish the mission.
Done right, your offer becomes the obvious choice, not just the most memorable pitch so far.